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Miami Accountants Who Deal With Business Owners Can Find it Rewarding

Miami Accountants Who Deal With Business Owners Can Find it Rewarding

Business owners sometimes create a great deal of wealth for themselves and their families, so it’s understandable that many Miami Accountants seek them out as clients. But current and former business owners are often not the easiest, most cooperative clients. Some can be independent to the point of prickliness, others may be sure that they know best and often need substantial persuasion before agreeing to take a Miami Accountants professional advice.

They’re a control-oriented group, very successful and used to calling the shots. They’ve done something well, and they kind of can’t get over it. If they wanted to do it all themselves, that’s an option, but instead they come to argue with you.

Not all Miami Accountants want to have that argument. For those who aren’t thrown by their quirks, however, business owners can be excellent clients – particularly for Miami Accountants who know what to expect and have considered how they’ll handle the challenges that business-owner clients can present.

THE DEMOGRAPHICS

Business owners who want financial planning advice are in varying stages of life. Some are younger, some are getting on in years, some have sold their businesses or are looking to sell their businesses.

Business sellers tend to be middle-aged and older, though there are clients who are in there twenties and is being courted by a bigger company that wants to buy there firm for $4million or so. Every once in a while you come across some young kid who had an idea and really hit it out of the park.

Most business owners are men and are very accustomed to being in control, Miami Accountants say. Men start with control issues already, and businessmen have a second layer on top of that. A successful business owner feels like he needs to be in control because that’s how he’s built his firm and how he’s succeeded.

That need for control may make it more difficult for a business owner to take advice, even advice that he’s actively sought out. Some business-owner clients want Miami Accountants to operate the client’s way. Others may accept help, but only after substantial – sometimes numerical – proof that the Miami Accounting Service‘s methods will bear fruit.

You get a little push-back from this population. We had a guy who had been sold a lot of insurance products and had misconceptions about them. He thought they had guarantees that they didn’t have. We suggested he make changes, and he really needed proof on why he should consider making changes. This approach, she adds, can make it difficult for Miami Accountants to feel as if they are developing a warm, trusting relationship with these clients.

At the outset, some business owners are ready to begin the financial planning process, while others are consumed with the process of selling their businesses. Both groups may be courted by Miami Accountants all interested in increasing assets under management by helping clients reinvest business sale proceeds.

Every financial Miami Accounting Service on the planet is looking for money in motion. As soon as it becomes common knowledge that a business owner is selling, you see the sharks circling, waiting for the sale to happen and to pitch the owner on what to do with the money. That, too, can make it difficult for an advisor to develop a client relationship with current or recent business owners.

ORCHESTRATING A SALE

Miami Accountants manage many of these challenges, they says, by getting involved with business owners long before they actively pursue a sale. His firm is in partnerships with CPAs around the country, many of whom refer business-owner clients, especially those older than 50.

They may have no intention of selling, but it’s something we want to get them thinking about. We educate them about exit strategy options and all the issues that come with a sale.

We want to show you the way well before you ever think about selling, because once you think about selling, chances are you’ll work with us because we’ve already put the plan together. Then who will get the assets? The Merrill Lynch guy who shows up once you have a check in your pocket, or the guys who walked you through an entire process that began five years ago?”

Business owners may talk about a life of relaxation, but relatively few occupy hammocks for long. Instead, they often start another business or invest in one. And though they may put substantial sums into new ventures, former owners typically want help as they create personal financial plans. Their demeanor, however, may suggest that they’re not eager for Miami Accounting Service input.

Some owners rule firms with an iron fist. This group often includes older business owners with relatively simple companies, especially in industrial fields. Unlike owners who build teams and delegate jobs, these executives have typically succeeded by relying on their own opinions and ways of accomplishing tasks. As a result, they’re slow to take advice.

VieraCPA counsels patience as Miami Accountants earn these clients’ trust. “It helps to be very patient, listen for a long time first and understand that they’re not going to give up control,” VieraCPA says. “They trust themselves very, very strongly. They may not readily accept that they’re wrong.”

Such business owners often respect credentials suggesting that a Miami Accounting Service is an expert, including advanced degrees, book authorship and appearances in publications they respect. References from friends and other legal and financial professionals help too. “You may get more of their ear if you can give good business advice,” VieraCPA says. “That will give you a lot more credibility.”

So can a willingness to do things their way or a combination of your way and theirs. Schroeder recalls a business-owner client he had early in his career.

“There started to be some dips in the market, and he started calling and saying, ‘I think we should do this, I think we should do that,’ not because he didn’t feel comfortable risking money, but because he felt out of control. I worked with him as well as I could, having frequent lunches to explain that managing investments is not like managing a business, that active management usually works against you.”

Ultimately, though, the client left Schroeder’s practice. Schroeder approaches similar clients differently now.

“I don’t force them into an entirely passive investment strategy,” he says. “We either keep part of their money separate and let them invest it in business ventures, or let them keep and run an unmanaged account.”

Those clients still benefit from a Miami Accounting Service’s expertise. “We execute the trades, so they get cheaper transaction fees and we can pass along research and keep track of the overall portfolio,” Schroeder says.

DIVERSIFYING HOLDINGS

Strong confidence in themselves and their companies is a fine thing when a business owner is still at the helm, but it can be a stumbling point when it’s time to diversify stock holdings.

“We see people who aren’t the owners but are in the C-suite in a public company, and it can be awful to get that firm’s stock away from them,” VieaCPA says. “One client was high up in a regional bank, and we only persuaded him to diversify his holdings after his first $1 million loss. His CPA had told him to diversify for years, but he was worried about capital gains. Now he doesn’t have a capital gains problem. He has a capital loss to carry forward.

Viera handles this issue by treating diversification and outside management as separate concerns. “You can still persuade someone to diversify the money they manage themselves,” he says. “Or you can try to diversify some of the holdings. Don’t try to wrest everything away.”

“We let them make all the decisions and involve them in every part of the process,” Thompson says. “A lot of business owners are natural Miami Accountants. If you go through the process properly, the choice of investments is much easier. It’s funneled down to what actually meets their goals, and they’ve been engaged in the process the entire way.”

BUILDING RELATIONSHIPS

Many Miami Accountants say they particularly enjoy getting to know their clients and forming warm, trusting relationships. It often is quite time consuming.

“I saw a prospect yesterday who has been here for three meetings,” Viera says. “He’s young, very successful and thinks he wants financial planning help. He grilled us and grilled us, analyzing and processing everything. That’s who he is. He doesn’t mean to be unpleasant.”

This is typical of her business-owner clients, Viera says. “They want to see the evidence, they want to see the facts. They’re not as interested in the personal, and that makes it more difficult to establish a relationship.”

Keeping this group’s expectations and preferences in mind can help a relationship grow more quickly. For starters, be responsive, many advise. “This isn’t the population you leave sitting in your waiting room while you finish a phone call,” Viera says. “They’re used to special treatment, lots of ‘yes,’ things being ready for them.”

Take an interest in their business lives, she suggests. “They like it if there’s some synergy,” Viera says. If you’ve seen other people in the same field, show that you know something about the industry. Ask questions. “They love talking about their own business, and you’ll learn things you can show to the next person,” Viera says.

Expect that it will take more time than usual for these clients to reveal some personal matters. “I have a client who is a very successful business owner, and his wife had a large inheritance and has her money somewhere else. I didn’t know that until I’d known him for about a year,” Viera says.

In the end, it’s not possible to build a successful relationship with every business-owner client. “I have a client now who is an elderly man, still working,” Viera says. “He and his wife have both called and yelled at members of my staff. They’re lovely to me, but if you’re yelling at my staff, then it isn’t working.”

Ultimately, she adds, “If you have someone who isn’t going to be pleasant to work with, then you don’t need to work with them.”

 

About 

Gustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO – Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His offices are located in Palmetto Bay, Coral Gables and Brickell Avenue in Miami FL, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera PA 15715 S Dixie Hwy. Ste 409, Miami Fl. 33157, 2332 Galiano Street, 2nd Floor, Coral Gables, Fl 33134 or 1111 Brickell Avenue11th Floor Miami, FL 33131 Telephone 786-250-4450.

About the Author

Gustavo VieraGustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO - Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His offices are located in Palmetto Bay, Coral Gables and Brickell Avenue in Miami FL, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera PA 15715 S Dixie Hwy. Ste 409, Miami Fl. 33157, 2332 Galiano Street, 2nd Floor, Coral Gables, Fl 33134 or 1111 Brickell Avenue11th Floor Miami, FL 33131 Telephone 786-250-4450.View all posts by Gustavo Viera →

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