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How Small Miami Accounting Firms Can Overcome Big Competition

Right now, small Miami Accounting Firms are the talk of the nation.

How so? Firstly, let’s consider Small Miami Accounting Firms, which managed to make a huge splash during 2011 Tax Season taxpayers received a larger refund on average of 70.2% of the time vs national tax services. While this may not seem like a major accomplishment for Small Miami Accounting Firms, especially considering the millions spent at national tax services, it most certainly signals a growing movement in support of Small Miami Accounting Firms.


Whether or not your Small Miami Accounting Firms experienced a boom during, tax season the buzz surrounding the event depicts the American public’s awareness and support of Small Miami Accounting Firms. Furthermore, the season also highlighted many consumers’ dissatisfaction with national tax services of big box corporations. This raises a considerable issue for Small Miami Accounting Firms across the country as they attempt to thrive in a struggling economy.

Small Miami Accounting Firms are constantly looking for some sort of quick fix or cure-all that will pull them back onto their feet; unfortunately, that magic pill simply does not exist for struggling firms. It should be noted, however, that Small Miami Accounting Firms have something in their arsenal that their big box competitors will never have.

Small Miami Accounting Firms Secret Weapon

When a client steps into a big box retailer, they can expect the same results every time. What keeps them coming back? More than likely, it’s not the costumer service or the atmosphere. It’s certainly not the sense of supporting a community or local commerce. What does keep them coming back, however, are the lower prices that they’ve come to expect from such national tax services .

Many clients will tolerate long lines, mediocre customer service and the same old, familiar retailer. At the same time, however, the same clients are putting their foot down and saying enough is enough. As national tax services continue to cut corners when it comes to costumer satisfaction, Small Miami Accounting Firms have a prime opportunity to sweep in and gather new clients that are tired and disillusioned by the big box brands that see them as little more than a price point.

The secret weapon of all Small Miami Accounting Firms? Being Small.

It’s that simple. Being a Small Miami Accounting Firms affords so many opportunities when it comes to creating an experience and truly connecting with clients and their communities. In this regard, big national tax services  can’t touch you. Honestly, they can’t even come close. While you can’t always compete against the bigger fish when it comes to price, you can compete when it comes to customer service, experience and establishing trust.

Whether or not you utilize the weapons in your arsenal when it comes to the fight against big box stores is completely up to you and your business. How much are you willing to put in? Where do you start?

First Impressions Matter Now More Than Ever

We’ve been told since childhood the importance of a first impression; however, the importance is ten-fold in today’s cutthroat economy. Your business’ presentation, whether it comes to your office, website or customer service, is absolutely critical when it comes to getting clients through the door and making sure they stick around. A shoddy office, error-ridden website and rude employees are a recipe for disaster. You simply can’t afford for presentation to fall to the wayside when it comes to establishing new relationships with clients. Look at your firm objectively and understand places where you could improve. Request consumer feedback both in-store and online so that you may find out what clients think of your Small Miami Accounting Firms at first glance.

How Much Do You Care?

Presentation is the only first step in showing your clients that you care. Customer service, as mentioned earlier, is a crucial component to Small Miami Accounting Firms success. At a big box retailer, it often feels that for every employee offering adequate customer service, there’s an employee that looks as if they’d rather be anywhere else than work. Remember that most consumers are visiting such national tax services for a warm, fuzzy or memorable experience; they’re there to save money.

You should care about your clients. Furthermore, you should show them that you care. This may seem like a no-brainer. Regardless, many Small Miami Accounting Firms skimp on customer service and it shows. It may be tempting to hire the cheapest labor or employees that will give you the least amount of slack; however, this will often-times backfire. Seek out workers that want to work, understand your firm, services and mission, and will go above and beyond to deliver your Firms’ message.

Be welcoming of questions and feedback and don’t be afraid to take a bit of criticism along the way. No two clients are the same; there’s no one-size-fits-all approach to customer service. Being courteous and attentive goes a long way, however, and will inevitably create a positive environment for your business.

Create Something They Can’t Get Anywhere Else

Customer service is part of the customer experience. Many consumers are opting to visit Small Miami Accounting Firms for such an experience that they simply won’t get at a big box store. Creating such an experience relies on creating something unique. As a Small Miami Accounting Firms, the power is in your hands to shape a positive, one-of-a-kind customer experience. How is your business different from the big box brand? How is your business different from the competitor down the road? What can your clients get from you that simply can’t get anywhere else?

By creating an experience and embedding your business within the community, you create both a niche that is very sought-after in today’s economy.

Don’t Dwell on Deals, Discounts and Price

You may be fighting the good fight when it comes to keeping the big box national tax services at bay; however, often-times you simply cannot compete on price. They will almost always have the better deals and discounts at their disposal. Don’t fret. You can give up the price fight but still win the war. Establishing trust through customer service and experience are what truly matters when it comes to winning over Small Miami Accounting Firms clients. While clients are often looking for the best deals, you can’t put a price tag on such an experience.

The Bottom Line

Especially in the midst of the tax season, Small Miami Accounting Firms are frantic to get the word out and make sure clients are coming into their doors. You have tools at your disposal to compete against the big box brands and build a truly unique business with lasting power in your community. The surge of support for Small Miami Accounting Firms has only begun. Now is the time to capitalize on that momentum. Will your firm be part of the movement?

About 

Gustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO – Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His office is located at One Alhambra Plaza Floor PH Coral Gables FL 33134, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at 786-250-4450.

About the Author

Gustavo VieraGustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO - Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His office is located at One Alhambra Plaza Floor PH Coral Gables FL 33134, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at 786-250-4450.View all posts by Gustavo Viera →

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