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Is Your Miami CPA Stuck in the Past?

It’s hard to believe that it’s 2013, isn’t it?  Similarly, it’s quite easy for us to live in the past. Why are some Miami CPA stuck in the past?

Many Miami CPA Firm put a decent chunk of their time into making sure their Miami CPA Firm remains modern. This may be in an attempt to “keep up with the neighbors” or perhaps make sure their Miami CPA Firm is “state of the art.” Whether through technology or marketing, entrepreneurs pride themselves on keeping their Miami CPA Firm shiny and new in the eyes of potential and existing customers.

But how much do we really work to keep our Miami CPA Firm “modern?” And how much do those efforts really pay off?

It’s easy for us to pat ourselves on the back and believe that our efforts to modernize represent much more than they actually do. We often tell ourselves that everything’s up to snuff or that we’ve kept up with the competition and then some. The reality remains that many Miami CPA Firm are often prone to becoming content and perhaps even lazy when it comes to modernizing their companies. As our computers and websites become obsolete and the company blog gathers dust, it’s difficult to admit defeat and realize that we’ve let our progress slip.

There are reasons why Miami CPA Firm fall behind, of course; there’s so much expected of today’s CPA while many are struggling simply to keep the doors open.

Regardless, Miami CPA Firm today cannot afford to rest on their laurels or fall behind. On the same note, the technology, depth of knowledge and marketing tactics available to the modern Miami CPA Firm are night and day from what they were a decade or even five years ago.

How do you know where to start? How do you keep from falling behind?  You can start by considering the following three points.

Your Miami CPA Firm is an Online Business

Years ago, businesses had a choice as to whether or not they had a website. That reality is a very, very distant memory. The thought of a modern Miami CPA Firm without a website is almost audacious. The website represents a firms’ bread and butter. It’s a place where potential and existing customers can understand what a Miami CPA Firm does, what they represent, how they operate and how they can get in touch with that very CPA Firm. At least that’s what a website perhaps should offer any given user. There’s plenty of freedom available to Miami CPA Firm when it comes to their websites. Regardless of that strategy, your website should remain a focal point of your business’ strategy.

Websites are no longer a side-thought; they ultimately act as a first impression and representation of your business in the eyes of those who’ve never met you or your company before. What sort of message is your site sending?

Furthermore, SEO and search engine presence is emphasized now more than ever. Just think. Google was founded in 1998 and even the most web-savvy Miami CPA Firm weren’t thinking much about SEO until the mid-2000’s. As Google has quickly risen to become the king of search engines and businesses live and die by their algorithm, it’s crucial to grasp the sheer influence that Google has on your website’s traffic. Whether you’re dealing with keywords or content, you’re more likely than not dealing with Google’s algorithm. Just as the modern Miami CPA Firm cannot afford to ignore the importance of having a proper website, such websites truly prosper through healthy SEO techniques and organic traffic.

Furthermore, your business may already be online in ways you weren’t even aware of. As Miami CPA Firm become more transparent in the digital age, users are free to write ratings and reviews concerning your business on a whim. What does your online reputation look like? Ratings and reviews run rampant in today’s increasingly share-happy society; therefore, it’s important to manage your reputation online and make sure that users are seeing your business in a positive light.

 Your Miami CPA Firm Has a Face and Voice

Miami CPA Firm today are increasingly available and accessible to existing and potential customers. This is a positive as your firm should be as easy to access as possible; the days of the yellow pages are long gone. You shouldn’t be much further than a click away from users, whether their finding you through a business directory, your website or Social Media. When it comes to reaching potential buyers, your Miami CPA Firm has a face online.

Speaking of Social Media; your Miami CPA Firm has a voice and plenty of ways to let that voice be heard. Just think. In 2004, Facebook was the bedroom project of Mark Zuckerburg; now it’s a multi-billion dollar empire with over a billion users. Whether you’re using Facebook or one of the many Social Media sites available to small businesses for absolutely free, connectivity with your user base is simple and instant. Your Miami CPA Firm has the ability to connect to customers in a matter of moments; how will you take advantage of that freedom?. Whether you simply want to reach out, market your business or make your next big PR push, the social network is there for you.

Your Miami CPA Firm Has Options

When it comes to expanding your firm in the digital age, it doesn’t have to cost an arm and a leg or represent a huge commitment. Businesses today have options and plenty of them.

The amount of free tools at your disposal is staggering. Whether you’re looking for bookkeeping tools, e-commerce or finance software, there’s something for just about everyone that will help organize your business at little or no cost. Even when it comes to building your website or managing your Social Media channels, the tools and resources available allow you to manage and organize your assets in a way that best suits your Miami CPA Firm.

Perhaps your Miami CPA Firm needs some new talent but you don’t want to commit to hiring? No problem. Freelancers and contractors thrive in an web-based work environment where clients come and go. Such workers will not only get the job done but also don’t require the commitments of a traditional employee. Whether you’re looking to create content for your business or perhaps design a logo, your business has a wealth of options at your disposal.

The digital age ultimately allows Miami CPA Firm the freedom to work, grow and manage their businesses at their own leisure and pace.

The Bottom Line

There are so many resources and so much information available to the modern Miami CPA Firm and it’s all at our fingertips. Modernizing your firm to meet the needs of the digital age isn’t always easy, but it’s definitely necessary. Don’t be afraid to challenge yourself and your firm in order to keep up with the times. As the new year is just upon us, make an effort to make sure your Miami CPA Firm is ready for 2013 and beyond.

About 

Gustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO – Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His offices are located in Palmetto Bay, Coral Gables and Brickell Avenue in Miami FL, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera PA 15715 S Dixie Hwy. Ste 409, Miami Fl. 33157, 2332 Galiano Street, 2nd Floor, Coral Gables, Fl 33134 or 1111 Brickell Avenue11th Floor Miami, FL 33131 Telephone 786-250-4450.

About the Author

Gustavo VieraGustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO - Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His offices are located in Palmetto Bay, Coral Gables and Brickell Avenue in Miami FL, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera PA 15715 S Dixie Hwy. Ste 409, Miami Fl. 33157, 2332 Galiano Street, 2nd Floor, Coral Gables, Fl 33134 or 1111 Brickell Avenue11th Floor Miami, FL 33131 Telephone 786-250-4450.View all posts by Gustavo Viera →

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