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Miami Accountant Demonstrates Their Value to Clients

There’s no one right answer for how to visually represent a Miami Accountant value, showing the visual value of your CPA firm’s services is the key!

How Miami Accountant Used To Bill

The practice of tracking time by Miami Accountant and CPA’s – and the role that time plays in pricing services and making billing decisions – has been the subject of endless discussion.

It’s probably fair to say that when it comes to some mainline compliance services like tax returns, most firms have transitioned beyond billing for time only. They’ve shifted to a billing method based on a combination of factors, with prior year billing and number of forms involved taking precedence over the smaller factor of time investment.

Usually, a shift like this is internal to an accounting firm. By staying relatively close to prior year billings, they can raise some of their fees and avoid the “Why?” conversations with clients.

Tax and accounting professionals know that their skills and the importance of the work they do for clients justify their fees. But clients frequently struggle to understand the charges on their accountant’s billings because they fail to grasp the true value of the services provided. And when that happens, those services become a simple commodity. Clients won’t hesitate to shop around in an effort to find the best price, just as they would with any other commodity.

How Miami Accountant “VieraCPA” demonstrate value to clients

Many CPA firms have discovered that the issue isn’t necessarily solved in the words of a communication. Instead, they’re finding that the answer is in the medium of communication – rather than merely telling their clients about their value, they illustrate their value.

Think of it this way: When clients purchase a tangible item – furniture, a car, a house – they can see the item, touch it, and make a value judgment by comparing the raw materials with their costs. But since the raw materials of accounting services are only visible by taking an x-ray of an accountant’s head, CPA’s must work to find a way to visually present the value of their services.

While there are many choices for creating a visual, ultimately it will likely be reflected in one (or even both) of these areas:

  • Impact to the client’s bottom line
  • Opportunity cost

The discussion of the opportunity costs for services, especially, is too often given short shrift. But again, here’s a great way to think about it:

What are clients unable to do right now because of the way they’ve handled their financial needs? What impact will engaging your CPA firm for those services have on the client?

The real secret to answering these questions is your relationship with the client – or your ability to quickly pick up on their motivations. If the opportunity cost is time for the client, then knowing what makes the client tick will visually represent how they’d take advantage of that saved time by engaging your firm.

 

About 

Gustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO – Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His offices are located in Palmetto Bay, Coral Gables and Brickell Avenue in Miami FL, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera PA 15715 S Dixie Hwy. Ste 409, Miami Fl. 33157, 2332 Galiano Street, 2nd Floor, Coral Gables, Fl 33134 or 1111 Brickell Avenue11th Floor Miami, FL 33131 Telephone 786-250-4450.

About the Author

Gustavo VieraGustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO - Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His offices are located in Palmetto Bay, Coral Gables and Brickell Avenue in Miami FL, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera PA 15715 S Dixie Hwy. Ste 409, Miami Fl. 33157, 2332 Galiano Street, 2nd Floor, Coral Gables, Fl 33134 or 1111 Brickell Avenue11th Floor Miami, FL 33131 Telephone 786-250-4450.View all posts by Gustavo Viera →

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