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Tax to Financial Planning

Tax to Financial Planning

Most accountants in Miami are already involved in financial planning, even though they might not realize it. “By virtue of doing tax preparation and giving financial planning advice, accountants already doing a component of financial planning,” said CPA Gustavo Viera. A member of the Florida Institute of Certified Public Accountants.Viera said that since most accountants in Miami are already in some part of financial planning, “It becomes a question of how much do they want to extend that. Accountants Miami can become [registered investment advisors], get their insurance license, or some sort of securities license, depending on what they want to do. Being a CPA or accountants in Miami is a good start, but the individual has to want to go in that direction.”

Viera does not have the Certified Financial Planner and the Personal Financial Specialist designations. He farms that work out to a limited liability company that is an RIA, because we don’t do any selling. “From the public perception, it’s better being ‘fee-only’ – if you don’t sell anything, you have no axe to grind,” he said.

Viera, accountants in Miami for 25+ years, and a Miami based CPA firm, getting into financial planning evolved naturally from his work with owners of closely held businesses. “Every time we had meetings, not only were they interested in accounting and tax planning, but they also asked questions bordering on their personal financial picture.

“I started using tax preparation to help my clients develop plans for their future back in the 1990s,” he said. “At that time, the law generally precluded us from being involved in active management of a portfolio and lending advice on specific types of investments, so I would help clients with the planning areas. The law changed in 1997, and now Accountants Miami can be involved in the direct management of investments for clients.”

Some accountants in Miami work on a fee-only basis. The have an agreed-upon fee as a percentage of assets under management, so that the compensation and fee structure will be transparent for clients. CPA try to provide a holistic approach to investment management.The accountants include tax planning, retirement planning, estate planning, education planning, and reviewing of insurance and risk-management concerns.

“If other professionals – attorneys, insurance professionals, brokers, etc. – are needed, we bring them into the office, but we remain the quarterback in the process,” said Viera.

“Most accountants in Miami have reservations about getting involved in investing their clients’ funds,” he opined. “They’re concerned that if their clients lose money, it may risk the relationship. But if they have the appropriate training and skill set, and use accepted investment principles, client portfolios should perform in the same direction that investment markets are going. … The CPA knows how all the pieces fit together.”

FINANCIAL PLANNING LONG TERM VS. SHORT TERM

One of the mistakes that accountants in Miami make when becoming involved in financial planning springs from their focus on billable hours, according to Viera. “What CPA need to do is expand their horizon, and open their eyes to the possibility of financial planning. They can work with clients on long-term goals and help their clients better position themselves to take on the risks we’ve run up against in the last few years.”

In place of being risk-averse, accountants Miami should be thinking along the lines of involving other qualified professionals to put together a solid plan for their clients, he indicated: “They can expand their services to work closely with investment and insurance professionals to meet their goals. Accountants in Miami and clients tend to be more short-term-oriented, while financial planning, insurance or investment professionals tend to be long-term-oriented. It makes for good collaboration, but it only works when both sides respect each other’s perspective and the value each brings.”

CPAs were doing financial planning before financial planning was a profession unto itself. CPA have an incredible insight into what the client has been involved in. … As they go through the tax preparation process, that ultimately leads to a discussion of financial planning.”

There are multiple examples of things accountants in Miami should be looking for in ways to reduce a client’s tax liability, which is a natural lead-in to talk about financial planning, Viera noted. “All of these are part of financial planning exercises, and who better to work through these and know the clients’ lives inside and out than the CPA?”

While Viera acknowledged that there are some accountants in Miami who are good at managing a client’s portfolio, he prefers the team approach. “I don’t know whether to buy or sell Amazon or Apple, but I do know that if my client accumulates enough assets to generate a sufficient cash flow off that base, I’ve done my job,” he said. “We try to match the client with the outside investment advisor that will best synchronize with the needs of the client.”

Accountants Miami also believes in the team approach to financial planning. “We don’t want to put another hat on the accountants in Miami and say ‘You’re doing financial planning,'” he said. “We have a number of outside independent professionals that we make part of the team. Are we leaving money on the table? No doubt, but we get more back in terms of client relationships.”

“We try to work with people who are willing to be a part of the team, and who don’t insist on driving the process,” Vier said. “Just because we’re not picking stocks or advising on asset allocation, it’s important to understand what a client’s cash flow needs are, and how it interrelates with everyone working together.”

About 

Gustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO – Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His office is located at One Alhambra Plaza Floor PH Coral Gables FL 33134, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at 786-250-4450.

About the Author

Gustavo VieraGustavo A Viera is the managing partner of Gustavo A Viera, PA. His experience spans more than 25 years. He started his career in public accounting at PriceWaterHouseCoopers where reached the level senior audit manager. His Fortune 500 experience includes positions as CFO - Latin America Region for both Hewlett Packard and Telefonica of Spain. Gustavo also writes a blog twice a week that addresses trending accounting and tax issues. He is an SBA Advisor and teaches workshops for aspiring entrepreneurs. His office is located at One Alhambra Plaza Floor PH Coral Gables FL 33134, and is admitted to practice in the State of Florida as a licensed Certified Public Accountant. Gus welcomes questions and he can be reached at 786-250-4450.View all posts by Gustavo Viera →

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